Patricia McDermond
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About Us

ABOUT YOU

Does creative, original and provocative art belong in your network of resources? As technology and the economy intensifies the competition for market share, are you concerned with how your books appear unique on a crowded shelf or as viewed online? Do your books require the investment of time, thought and attention to successfully target your market? If your answer is "yes" to these questions, Patricia McDermond can provide you the needed service to support and promote with pride your list of authors.

 
ABOUT ME

Patricia McDermond is located in New York City. With eighteen years experience, she is a seasoned professional with extensive experience working freelance with large and medium sized design firms and advertising agencies in New York City. A sole proprietor, she presently specializes in art and design services for book and magazine publishers.

Her award winning creative work is comprised of covers, interior page design and illustrations seen here in the portfolio section. With excellent computer skills, she has been an instructor of computer graphic applications at three colleges in New York City: The New School Computer Instruction Center, Parsons Continuing Education and The Fashion Institute of Technology. She has also consulted with publishers in computer graphic applications.

 
ABOUT US

Helping to create your book's unique presence is a collaborative process which starts with understanding your marketing objectives. Offering creative solutions to solve your design problems and enhance your presence in the marketplace is our shared goal. Working efficiently together saves time and cost to our mutual benefit, particulary when related to production tasks. Throughout the design and production process, you can expect personal attention, fast response time, and flexibility as needed to meet your design, art and production needs.

Summary of design services offered:

  • Original and creative concept development as applied to cover and interior page design.
  • Organized and efficient handling and turnover of production tasks resulting in control of costs.
  • Responsible attention to issues of quality control.
  • Maintenance of high quality production standards.
 
capability

Applications: QuarkXpress 4.1 through 6.1, InDesign 2.0 through CS. Illustrator 9 through CS, Photoshop 7 through CS and Painter 7 through 8. Related software; Adobe Acrobat 5 through 6 Professional and Microsoft Office 2001 through X.

Hardware: MAC platform comprising G4 MAC with two dedicated hard drives running System OS9 and OS 10.2.8; Linotronic Sapphire Ultra 2 scanner with capability to scan film or reflective art; Hewlett Packard 4M printer with 8-1/2" x 11" output . Media read/write include Iomega Zip 100 and CD-RW/DVD-R. Modem; hi-speed cable.

 
client list

W.H. Freeman and Co., Inc.
41 Madison Ave.
New York, NY 10010

Thomson Wadsworth
Humanities, Behavioral and Social Sciences
10 Davis Drive
Belmont, CA 94002

Pearson
Prentice Hall Health
One Like Street
Upper Saddle River, NJ 07458

Scientific American
415 Madison Ave.
New York, NY 10017-1111